Most marketers have been to trade shows with row upon row of tables, all of them with bland backdrops and boring draped cloth. In such an environment, what will stand out? Nothing, and that’s the problem. Creating memorable portable displays is easy, as long as a marketer is willing to invest their creativity, money, and time. Use these ideas to make the company’s next exhibition great.
Make the Booth Unique
A trade show is a substantial investment of a company’s resources. Therefore, the first thing to spend money on is a standout booth that can be reused for several seasons. When choosing Banners, signs, and exhibition displays displays, versatility should be a top priority. Choose a booth that can be modified to varying sizes, which gives the company the chance to grow or shrink their footprint while maintaining brand consistency.
Win the Swag Competition
There’s no debating that the promo items a company gives away will affect its overall ability to generate buzz and attract attention. Investing in giveaway items that are as high-quality and unique as the company’s products is crucial. With bigger items, give them to real prospects, but be sure to get their contact information before handing them out. With memorable promo items, you’ll make your portable displays even better.
Demonstrate the Company’s Products and Services
If a company is appearing at a trade show, their services and products should be unique and valuable to the market. It’s best to think of trade show visitors as sales calls; if they’re part of the target market, take the opportunity to prove their value and show them why they should do business with the firm.
Maintain a Social Media Presence
Although exhibitions are in-person events, that does not mean that social media plays no part in the show’s effectiveness. In-show social media activity will help companies resonate and connect with attendees as well as those who couldn’t make it to the event. Use social media to capture the show’s goings-on and make a splash! After all, a social media follower may turn out to be a real decision-maker.
Trade shows are a rewarding experience that, when done right, will demonstrate a real return on investment. With remarkable exhibition displays, corflute signs, banners and flags, as well as these tips, any company can reach its goals. Visit the website for more details or call today to get started on the company’s next trade show display.
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